Bailey's role as a Growth Strategist at a Big Red Jelly was to assist clients in achieving their business growth objectives through digital marketing. When meeting with clients, Bailey played a crucial role in analyzing their current digital presence, identifying areas for improvement, and strategizing the next steps to enhance their online visibility and drive business growth.
What is a Growth Strategist?
For those of you thinking "What is a Growth Strategist anyway?" We are glad you asked! Here's an overview stating the responsibilities Bailey had as a Growth Strategist at Big Red Jelly
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Understanding client's objectives
Bailey would need to understand client objectives by identifying their goals, target audience, and challenges. This insight shaped tailored digital marketing strategies for effective results.
Boosting Client Success with Analytics
Bailey would recommend using various tracking and analytical tools to the client, such as Google Analytics/Smartlook Analytics. These tools assist in improving performance, gaining user insights, optimizing conversions, and enhancing SEO.
Recommending Growth Tools and Integrations
To foster client growth through online tool recommendations, Bailey evaluated website functionality and suggested using tools like CRM platforms, Google Workspace, Google My Business, and AccessiBe for accessibility.
Identifying Partnering Companies and Facilitating Collaborations
Tailoring her approach to each client, Bailey connected them with potential partners like SEO experts, content creators, and graphic designers. She acted as a liaison, organizing meetings and ensuring smooth communication.
Social Media
In addition to her role as a Growth Strategist, Bailey also managed Big Red Jelly's social media presence across multiple platforms, including Facebook, Instagram, LinkedIn, and TikTok. She aligned her strategies with the company's goals and diligently tracked metrics to assess their effectiveness. Check out some examples of Bailey's posts below!
Creating Engaging Content
Actively Engaging
Post Consistency
Tracking & Analyzing
When we asked Bailey about her favorite aspect of managing social media for Big Red Jelly, she said, "I loved creating engaging videos and coming up with unique content ideas. For example, when we welcomed a new team member, I filmed a 'getting to know you' video in a celebrity interview style, which helped them open up and was lots of fun!" Check out some of these videos below!
Digital Advertising
In addition to her role as a Growth Strategist and overseeing all of Big Red Jelly's social media platforms, Bailey played a pivotal role in spearheading the company's digital advertising initiatives. Her unmatched expertise and unwavering dedication were evident as she led the charge in executing the company's digital advertising campaigns, consistently delivering impressive results. During her time at Big Red Jelly, Bailey's commitment to excellence inspired her to pursue digital advertising certification through HubSpot. This endeavor cemented her as an invaluable member of the Big Red Jelly team, guaranteeing their sustained success across all digital advertising platforms, including Meta, LinkedIn, and Google Advertising campaigns.
Campaign Planning & Strategy
It was crucial for Bailey to plan ads based on Big Red Jelly's goals, define their target audience personas, and select the right online ad channels.
Key Word Research
She learned to conduct keyword research to identify relevant search terms to determine search volume, competition, and potential ROI.
Ad Placement & Targeting
Bailey ensured the setup of each advertising campaign by meticulously choosing researched targeting options, allocating the budget, and determining bid strategies.
analytics & reporting
Bailey routinely analyzed campaign performance metrics using Google Analytics, including click-through rate, conversion rate, and return on ad spend.
Online tools/ Integrations used
