Though she was new to the advertising world at this point, she still managed to prove herself through the work she did!

 

Bailey was the team leader of this project meaning she was the one managing team meetings and delegating tasks. She created the schedule and budget for the whole campaign. Additionally Bailey organized the SWAT analysis and conducted a focus group of her own for additional brand research. However the girl didn't stop there! She also had the chance to express her creative side by being the primary copywriter and art director of the print ads, the digital ads, and the alternative ads that were create for the campaign.