As the Digital Marketing Manager at Volcano Ohana, Bailey leads digital marketing strategies, manages the company's online presence, and crafts engaging content for social media and email campaigns. Bailey analyzes data to continually improve marketing efforts, helping drive growth for the e-bike touring company in Hawaii.
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Website design & management
Design
Create an attractive and user-friendly website layout.
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Content
Manage and update website content regularly.
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SEO
Optimize the website for search engines.
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performance
Improve website speed and performance.
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security
Maintain website security and data protection.
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analytics
Track website metrics and provide reports.
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maintenance
Handle backups, domain, hosting, and updates.
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ux and
responsiveness
Ensure smooth user experience on all devices.
social media
Bailey's role in digital marketing encompassed overseeing all of Volcano Ohana's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. Her responsibilities involved aligning marketing strategies with company objectives and tracking performance metrics to assess effectiveness.
01 Content Creation
Create engaging content for social media.
02 Scheduling & POSTING
Plan and schedule posts regularly.
03 Audience Engagement
Interact with followers and respond to messages.
04 BRANDING
Ensuring content aligns with brand.
05 Analytics and Reporting
Track performance and generate reports
06 TREND ANALYSIS
Stay updated on industry trends.
Online Advertising
Bailey took the reins of Online Ads. Her role revolved around the strategic management and optimization of online advertising campaigns, with a focus on driving targeted traffic, generating leads, and maximizing conversions.
In just her first few months managing online advertising for Volcano Ohana, Bailey delivered outstanding results, boosting the reach by 37.4% on Facebook and a remarkable 75.1% on Instagram!
Along with the many other hats Bailey wore, she was also responsible for Volcano Ohana's Google Advertising. This included campaign planning, execution, and optimization. She tracked progress using Google Analytics, analyzing data to make informed decisions and improve campaign performance for better ROI.
Her proficiency in online advertising had a substantial impact, resulting in a significant boost in the conversion rate.
And to top it off, Bailey played a pivotal role in enhancing the quality of Volcano Ohana's Google My Business profile, thereby boosting the company's visibility in search engine results.
Online tools/ Integrations used
